Remove bottlenecks reducing the growth, margin, and value of your B2B firm.

We increase the value of B2B companies by finding the biggest bottlenecks in sales, management, go-to-market, and dependency on key people — and removing one bottleneck every month through clear strategies, systems and AI.

Recognized by Gartner – Winning by Design G2 reviews
Recognized by Gartner and WbD Certified – Winning by Design G2 reviews

WbD network helped:

Problems we solved for B2B leaders like you. Are these holding you back, too?

Slow sales process? Inaccurate forecast? Marketing misses your ideal customers?

Not enough deals? Poor lead flow and visibility of sales pipeline?

Dependency on a few people? Deals and decisions returns to owners?

Weak differentiation? Services are hard to scale? No clear reason to buy now?

Clients leaving? Hard to upsell or expand? Too much revenue from a few clients?

Selling by intuition? Everyone sells differently? No documented best way to sell?

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Unpredictable growth? Unstable revenue? No time for strategy because of daily operations?

Company outgrew its operating system? Know-how lives in people’s heads, not in processes?

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Misaligned teams, including sales and marketing? No clear roles, KPIs, or meeting rhythm?

Struggling with these? Avoid costly mistakes — scale smarter now.

Real results for founders, CEOs and sales teams.

Nathan Merzvinskis

CEO & Co-founder of BlueQ




Vlastimil Chramosta

CEO at Thein Digital

“Over the year, Petr coached our team on modern sales, GTM, and me on leadership. We learned the latest B2B sales approaches, avoided demotivating feedback, and showed up stronger as a team. Therefore, we also hit our highest business goal ever. The best developmental experience in my career!“





Omer Usanmaz

CEO & Co-Founder at Qooper Mentoring Software

Petr helped Qooper create and validate our product strategy and provided practical insights on pricing and differentiating from our competitors, so they scaled to 300+ clients and built #1 ranking software in the space.





Jakub Hon

The Founder & CEO of Black Bison & SalesDock

Over the years, Petr and Eva coached my teams on their leadership skills, coaching skills and optimized my teams with their strengths-based culture playbook. I’d recommended their playbooks to any CEO or founder.





CASE STUDY: Corey Bruce

EHSInsights




With a newly defined CS and sales process, they were ultimately acquired after more than doubling their close rate from 11% to 25% in 4 quarters.





Justin Johnson

CEO & Founder of BSSA




Tomáš Budník

Owner of TIG





Ondřej Svodoba

Co-Founder & CEO at Dr.Digital & Zafax Medical





Petr and Eva trained 200+ top managers in 5 markets. It helped this hyper-growth scale-up to quadruple in size within 4 years. 





Pavel Vrzák

Co-Founder & CEO at FrontStage & Atlantis

I hired Petr as my personal coach even though I do not like coaches. As a results, I started using his playbook on psychological safety, leading effective teams and measuring it at Ysoft. Petr also guided me on strategic decisons on hiring, firing and introduced his neuroscientific playbook on tough conversations with key members of my management team, which was all extremely useful.





300%+ARR year over year

MURAL achieved a shorter sales cycle, increase in enterprise account penetration, and increase in close rates.





Václav Muchna

Founder & CEO at Ysoft

I hired Petr as my personal coach, even though I generally don’t like coaches. Thanks to that, I started using his ‘playbook’ focused on psychological safety, effective team leadership, and measurement at YSoft. Petr also guided me through strategic personnel decisions and taught me a neuroscientific method for demanding conversations with key members of my management, all of which was very useful.

Chris Lee

Executive Board Member of Sandoso





Sheevaun Thatcher

Founder of TCG





Steve Richard

Co-founder of Vorsight & ExecVision





Dave Eckrote

VP of Sales, IdeaStatica US





year over year growth





How we drive growth and company valuation

In 90 days, we find and remove 2 priority bottlenecks where you lose revenue, company value, and independence from key people.

1.

If you don’t have a clear plan and concrete evidence of progress within 90 days, we continue working for free until we deliver it.

How it works:

  • We start with the Revenue & Value X‑Ray. We identify losses in revenue, margin, time, or valuation — worth at least 5× the price of the X‑Ray. Or you don’t pay.
  • Then, every month, we eliminate 1 top constraint — from firm valuation and sales to GTM, marketing, or leadership.
  • Hackerly builds custom playbooks, proven strategies, and systems. Then we drive the change, give feedback, support accountability, and track the impact on results.
  • Each Revenue & Value Sprint includes workshops, deliverables, and ends with an implemented system: a playbook, process, CRM workflow, framework, or AI agent.

In 90 days, we find and remove 2 priority bottlenecks where you lose revenue, company value, and independence from key people.

1.

If you don’t have a clear plan and concrete evidence of progress within 90 days, we continue working for free until we deliver it.

How it works:

  • We start with the Revenue & Value X‑Ray. We identify losses in revenue, margin, time, or valuation — worth at least 5× the price of the X‑Ray. Or you don’t pay.
  • Then, every month, we eliminate 1 top constraint — from firm valuation and sales to GTM, marketing, or leadership.
  • Hackerly builds custom playbooks, proven strategies, and systems. Then we drive the change, give feedback, support accountability, and track the impact on results.
  • Each Revenue & Value Sprint includes workshops, deliverables, and ends with an implemented system: a playbook, process, CRM workflow, framework, or AI agent.

Find out what reduces your company value — no call or sensitive data.

2.

Before you finish lunch, you will understand which factors reduce the sellability and valuation of your B2B company — without a consulting call, preparation, and without sharing sensitive data.

Value Leak Assessment

Built on CEPA and the Value Builder Assessment that is already used by over 80,000 business owners globally.

  • Uncover the risks that make a buyer reduce the price of your company when selling your business or during an investment — and where to increase its value.
  • Firms with a Value Builder Score of 80+ get 71% higher acquisition offers, and 2× higher valuation than average firms — 7.1× vs. 3.5× pre-tax profit.
  • Get recommendations, scores across the main company value drivers, and benchmark against other companies for the CEO or owner.

Discover where your firm loses growth, margin, and value — before it costs you millions.

3.

During the Revenue & Value X‑Ray, we analyze your sales, go-to-market, CRM, finances, management practices, and dependency on key people.

Guarantee: We identify lost potential in revenue, margin, time, or valuation — worth at least 5× the price of the X‑Ray. Or you don’t pay.

What you get:

  • Roadmap and 90-day priority plan: 5–15 precise interventions ranked by impact and complexity.
  • Value leak map and benchmark against other companies — showing where you lose money, speed, customers, or company value.
  • Risk list across your deals, pipeline, sales skills, and conversions, including quick wins and what to stop doing.
  • Detailed feedback on sales meeting recordings, management practices, and team interviews.
  • Workshop where we present everything, incorporate your feedback, and finalize the improvement plan so the team is motivated to execute the changes.

Discover where your firm loses growth, margin, and value — before it costs you millions.

3.

During the Revenue & Value X‑Ray, we analyze your sales, go-to-market, CRM, finances, management practices, and dependency on key people.

Guarantee: We identify lost potential in revenue, margin, time, or valuation — worth at least 5× the price of the X‑Ray. Or you don’t pay.

What you get:

  • Roadmap and 90-day priority plan: 5–15 precise interventions ranked by impact and complexity.
  • Value leak map and benchmark against other companies — showing where you lose money, speed, customers, or company value.
  • Risk list across your deals, pipeline, sales skills, and conversions, including quick wins and what to stop doing.
  • Detailed feedback on sales meeting recordings, management practices, and team interviews.
  • Workshop where we present everything, incorporate your feedback, and finalize the improvement plan so the team is motivated to execute the changes.

Reduce founder dependency and key people risk in 6 months.

4.

We build a system for decisions, priorities, meetings, and accountability so the company does not slow down when the CEO or C‑level team has no time.

You leave for a month — and the company does not lose momentum.

What you get:

  • We map where decisions get stuck, identify weak points, and recommend the right playbooks.
  • We create a prioritization system, meeting rhythm, KPIs, and an accountability scorecard – for the CEO and leadership team.
  • We transfer your know-how into processes, rules, and sales and leadership habits – for your teams.

Build a more sellable company — even if you don’t want to sell yet.

5.

We help B2B owners 12–36 months before an exit, succession, or investor process — remove valuation leaks in revenue quality, management, and founder dependency — the blind spots a buyer would use to reduce the price.

Even if you don’t want to sell your company today, it becomes stronger when you run it as if it had to be highly sellable.

An M&A advisor can often tell you what your company might sell for. We are not their competition. We focus on what needs to be done before that: why your company is not worth more today, what exactly needs to change, and how to eliminate the reasons why someone would not pay significantly more for it — all before a transaction begins.

  • We uncover value leaks that may not hurt today, but will be expensive during negotiations with a buyer or investor.
  • We prepare an exit-readiness roadmap, a strong value story, data, and buyer-facing argumentation.
  • We support your M&A strategy, M&A deal coaching, and negotiation so someone is truly on your side.

    Studies connects M&A advisory with 25% higher valuations, 75% higher deal-close probability, and access to 10x more buyers.

    Build a more sellable company — even if you don’t want to sell yet.

    5.

    We help B2B owners 12–36 months before an exit, succession, or investor process — remove valuation leaks in revenue quality, management, and founder dependency — the blind spots a buyer would use to reduce the price.

    Even if you don’t want to sell your company today, it becomes stronger when you run it as if it had to be highly sellable.

    An M&A advisor can often tell you what your company might sell for. We are not their competition. We focus on what needs to be done before that: why your company is not worth more today, what exactly needs to change, and how to eliminate the reasons why someone would not pay significantly more for it — all before a transaction begins.

    • We uncover value leaks that may not hurt today, but will be expensive during negotiations with a buyer or investor.
    • We prepare an exit-readiness roadmap, a strong value story, data, and buyer-facing argumentation.
    • We support your M&A strategy, M&A deal coaching, and negotiation so someone is truly on your side.

      Studies connects M&A advisory with 25% higher valuations, 75% higher deal-close probability, and access to 10x more buyers.

      Proven client impact

      ROI of FORCED Sales Methodology adaption

      Percentage increase in ARR after completing each field of FORCED in CRM.

      A study of thousands of sales people, across 50,000 sales opportunities, over a period of six months, demonstrates the clear impact.

      What Revenue & Value Sprints actually change

      If we improve your sales process by just 10% in 7 places, you can 2× your revenue with the same team size. (the compounding effect in action)

      How are we different?

      We build on GTM Partners and Winning by Design certifications, who have helped 1,000+ companies scale globally.

      A methodology built on data, research, and AI-assisted synthesis

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      Our Revenue & Value methodology was created through AI-assisted synthesis of what large-scale M&A data, research, case studies, and best practices show most often increases company value.

      AI helped us process large volumes of data and map recurring patterns.

      AI nám pomohla s masou dat a mapováním opakujících se vzorců.

      Revenue systems + leadership + company valuation — in one operating system

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      Most consultants focus only on sales, management, or only on strategy. We connect the revenue system, leadership decision-making, and leading company value frameworks:

      Exit Planning Institute / CEPA, Winning by Design, GTM Partners, private equity value drivers, and Value Builder, whose tools were already used by over 80,000 business owners globally.

      Let 5K+ buyers coach your reps on winning deals.

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      We build on a unique analysis of 5K+ in-depth buyer interviews – about why B2B sellers won or lost deals. The cost of the research was 10M+ USD. We share these.

      Steal cheat-codes of 300+ elite sales leaders.

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      We interviewed the top global 0,1% of senior sales leaders, actually 500+ of them (USA & EU)). We also got mentored by 320+ of them on sales and leadership. We pass it on to you.

      Copy effective tactics from 2,5M+ call recordings.

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      Our tactics are not only anchored in brain science but also in our partners’ analysis of successful sales call recordings. We’ll teach you what the highest performers in sales do differently today.

      Meet your World-Class Mentors who helped thousands of leaders

      The Go-To Business Architect 

      Behind $80M+ in Valuation Growth for B2B Firms

      Petr’s journey led from breakdancing, failed startups and burnout to financial retirement at 34. Mentored by 320+ global business leaders since age 22, Petr scaled a startup with 110% annual growth (3 years in a row) and launched 4 commercially successful products across the EU and USA.

      Petr coached 450+ business teams in 16 countries, from high-growth startups to giants like T‑Mobile, AXA, Merck, ABB, Uber and IKEA. As a Google Launchpad speaker and TechStars Mentor, he’s guided founders in sales, GTM and leadership, driving $80M+ in value growth of clients.

      His ability to connect GTM, org psychology, B2B sales, and leadership into practical systems is why PwC accepted him to become an ext. partner (JBR). A certified Revenue Architect at Winning By Design, went through negotiation program by Harvard Business School

      Petr Zelenka

      The Revenue Architect Behind Top Results of Global Innovators

      Eva Krotilová is a successful entrepreneur who is now helping founders scale — through her deep expertise in growth strategy, revenue operations, AI automation and leadership. 

      Eva has trained and coached 4,5K+ business leaders and founders on 4 continents through programs like Google Launchpad, etc. 

      Her strategies have unlocked agility, improved operational efficiency, and driven +68 NPS. At HomeCredit and Philip Morris, she guided teams to tremendous results while changing ways of working for lasting cultural transformation. She increased sales conversions by 98% and market share by 6x. 

      At Arthur D. Little (business & tech strategy), she crafted and delivered growth strategies for Europe’s leading scale-ups, transforming sales performance and customer experience

      Eva also worked with global corporations like Google, Veritas, Cushman & Wakefield, Philips, ABB and Alliant USA.

      Eva Krotilová

      Get your Revenue & Value Audit and Personalized Plan – 100% free, no commitment.

      In a 60-minute 1:1 session, we’ll identify your most expensive problem and design a plan to eliminate it.

      We’ll review your CRM, finance, sales process, and lead generation, and benchmark your KPIs against market averages. 

      I’ll ask about the symptoms you’re experiencing and analyze your scripts, emails, or strategy. You’ll leave with a practical action plan to improve sales and we uncover expensive blind spots for valuation of your firm. 



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