Level up your B2B sales – pay only for outcomes.

In 90 days, we deploy AI sales reps that book qualified meetings 24/7 – without extra headcount –  build your predictable B2B revenue engine, then train your sales skills with our research-backed FORCED sales methodology.

(Automatic full refund, if we miss the agreed KPIs or deliverable.)

Part of the WbD network

Problems we solved for B2B leaders like you. Are these holding you back, too?

Unpredictable revenue and growth? Too few closed deals (<35% win rates)

Lack differentiation for ideal clients and product–market fit?

Poor sales pipeline? Not enough leads and sales meetings?

Unoptimized or lengthy sales process? Inaccurate forecasting?

High churn? Low LTV? Tough to upsell or expand markets?

0

Go-to-market teams out of sync? Lack of metrics and CRM-driven decisions?

Not a scalable, sustainable go-to-market motion? High CAC? Losing market share?

Doing too much admin, not selling? Lost in AI options?

Hard to hire and lead a sales team? Not mastered founder-led sales?

“Struggling with these? Avoid costly mistakes — scale smarter now.

Real results for founders, CEOs and sales teams.

Nathan Merzvinskis

CEO & Co-founder of BlueQ





Vlastimil Chramosta

CEO at Thein Digital

“Over the year, Petr coached our team on modern sales, GTM, and me on leadership. We learned the latest B2B sales approaches, avoided demotivating feedback, and showed up stronger as a team. Therefore, we also hit our highest business goal ever. The best developmental experience in my career!“





Omer Usanmaz

CEO & Co-Founder at Qooper Mentoring Software

Petr helped Qooper create and validate our product strategy and provided practical insights on pricing and differentiating from our competitors, so they scaled to 300+ clients and built #1 ranking software in the space.





Jakub Hon

The Founder & CEO of Black Bison & SalesDock

Over the years, Petr and Eva coached my teams on their leadership skills, coaching skills and optimized my teams with their strengths-based culture playbook. I’d recommended their playbooks to any CEO or founder.





CASE STUDY: Corey Bruce

EHSInsights





With a newly defined CS and sales process, they were ultimately acquired after more than doubling their close rate from 11% to 25% in 4 quarters.





Justin Johnson

CEO & Founder of BSSA





Tomáš Budník

Owner of TIG





Ondřej Svodoba

Co-Founder & CEO at Dr.Digital & Zafax Medical





Petr and Eva trained 200+ top managers in 5 markets. It helped this hyper-growth scale-up to quadruple in size within 4 years. 





Pavel Vrzák

Co-Founder & CEO at FrontStage & Atlantis

I hired Petr as my personal coach even though I do not like coaches. As a results, I started using his playbook on psychological safety, leading effective teams and measuring it at Ysoft. Petr also guided me on strategic decisons on hiring, firing and introduced his neuroscientific playbook on tough conversations with key members of my management team, which was all extremely useful.





300%+ARR year over year

MURAL achieved a shorter sales cycle, increase in enterprise account penetration, and increase in close rates.





Václav Muchna

Founder & CEO at Ysoft

Najal jsem Petra jako svého osobního kouče, ikdyž kouče obecně nemám rád. Díky tomu jsem začal používat jeho “playbook” zaměřený na psychologické bezpečí, efektivní vedení týmů a jejich měření ve YSoftu. Petr mě také vedl při strategických personálních rozhodnutích a naučil mě neurovědeckou metodu pro náročné rozhovory s klíčovými členy mého managementu, což bylo vše velmi užitečné.





Chris Lee

Executive Board Member of Sandoso





Sheevaun Thatcher

Founder of TCG





Steve Richard

Co-founder of Vorsight & ExecVision





Dave Eckrote

VP of Sales, IdeaStatica US





year over year growth





How we drive revenue growth

In 90 days, we’ll deploy an AI Sales Rep that works 24/7 without hiring

1.
  • Books meetings via LinkedIn and email, and responds to buying signals across the internet.
  • Can capture competitor leads with personalized outreach and has access to an unlimited contact database.
  • On your website, it uncovers customer needs, presents your products, qualifies leads, and sends relevant meetings to the calendar after logging transcripts into the CRM.

It reduces acquisition costs, increases win rate and web conversion typically by 15–30%, and lets prospects buy the way they want.

We guarantee 2× ROI within 180 days — work at no charge until we achieve it. (KPI examples: number of qualified meetings, sales opportunities, etc.)

In 90 days, we’ll deploy an AI Sales Rep that works 24/7 without hiring

1.
  • Books meetings via LinkedIn and email, and responds to buying signals across the internet.
  • Can capture competitor leads with personalized outreach and has access to an unlimited contact database.
  • On your website, it uncovers customer needs, presents your products, qualifies leads, and sends relevant meetings to the calendar after logging transcripts into the CRM.

It reduces acquisition costs, increases win rate and web conversion typically by 15–30%, and lets prospects buy the way they want.

We guarantee 2× ROI within 180 days — work at no charge until we achieve it. (KPI examples: number of qualified meetings, sales opportunities, etc.)

We’ll build your predictable revenue engine in 3 months.

2.

We’ll build your Revenue Architecture and a scalable go-to-market strategy:

  • Sharpen targeting of your ideal customer (ICP), refine positioning, and map customer pains into offers with your differentiators.
  • Set up your sales process, CRM, and go-to-market methodology so Sales, Marketing and Customer Success align as one GTM team.
  • Enrich your sales metrics and reporting so you can optimize LTV:CAC with data.

We’ll also design sales scripts, objection responses, AI prompts, proposal templates, and discovery questions that lift conversions.

We accelerate your growth with 1:1 mentoring.

3.

We give B2B founders, sales leaders, and CEOs proven strategies to grow faster, systematically, and avoid costly mistakes.

  • First, we identify what’s holding you back and create a detailed growth strategy.
  • We’ll recommend playbooks that have helped 3K Techstars entrepreneurs and that you can use immediately from our licensed library.
  • During implementation, we guide you 1:1, step by step, to improve clearly defined KPIs.

We guarantee 2× ROI within 180 days; otherwise, we work at no charge until we achieve it.

We accelerate your growth with 1:1 mentoring.

3.

We give B2B founders, sales leaders, and CEOs proven strategies to grow faster, systematically, and avoid costly mistakes.

  • First, we identify what’s holding you back and create a detailed growth strategy.
  • We’ll recommend playbooks that have helped 3K Techstars entrepreneurs and that you can use immediately from our licensed library.
  • During implementation, we guide you 1:1, step by step, to improve clearly defined KPIs.

We guarantee 2× ROI within 180 days; otherwise, we work at no charge until we achieve it.

We uncover revenue leaks and deliver a 90-day action plan

4.

Using our Revenue Diagnostics and AI simulations:

  • we identify gaps in your sales and leadership practices,
  • listen to sales meetings and provide feedback,
  • evaluate your go-to-market strategy, including the use of AI.

We also analyze your CRM data for:

  • deal risk,
  • blind spots in sales metrics,
  • rep potential,
  • conversion inefficiencies.

At the workshop we hand over:

  • a detailed report with a score and industry benchmark,
  • a prioritized list of quick wins for immediate rollout,
  • a 90-day plan with concrete steps to close your gaps.

You’ll know exactly what to do—and what not to do—and avoid implementation mistakes.

We’ll train you in a sales methodology based on the analysis of 2.5M meetings.

5.

FORCED is a system of proven techniques and tools that guides you step by step to closing B2B deals.

  • You’ll replicate top reps and improve win rate and forecasting.
  • Stop chasing deals that won’t close anyway.
  • Reduce the risk of losing and prioritize deals by probability of success.
  • You’ll receive a video library of your best practices so reps can learn from each other.

Participants measurably double their skills thanks to custom AI simulations on your real buyers.

If your sales skills don’t measurably improve, your investment is CZK 0.

We’ll train you in a sales methodology based on the analysis of 2.5M meetings.

5.

FORCED is a system of proven techniques and tools that guides you step by step to closing B2B deals.

  • You’ll replicate top reps and improve win rate and forecasting.
  • Stop chasing deals that won’t close anyway.
  • Reduce the risk of losing and prioritize deals by probability of success.
  • You’ll receive a video library of your best practices so reps can learn from each other.

Participants measurably double their skills thanks to custom AI simulations on your real buyers.

If your sales skills don’t measurably improve, your investment is CZK 0.

Proven client impact

ROI of FORCED Sales Metodology adaption

Percentage increase in ARR after completing each field of FORCED in CRM.

A study of thousand of sales people, across 50,000 sales opportunities, over a period of six months, demonstrates the origins on impact.

Systems and training that drives results

Building pipeline and cold-calling Booking meetings via email Social Selling and LinkedIn Discovery and problem diagnosis C-level selling Building champions Multi-threading Sales qualification Defusing objections Building pipeline and cold-calling Booking meetings via email Social Selling and LinkedIn Discovery and problem diagnosis C-level selling Building champions Multi-threading Sales qualification Defusing objections
Presenting Bullet-proof business cases Sales coaching and leadership Overcoming buyer indecision Sales methodologies and AI in sales Extracting info and getting client talking Asking questions to fight status quo EQ and authenticity Neuro-persuasion and Storytelling Presenting Bullet-proof business cases Sales coaching and leadership Overcoming buyer indecision Sales methodologies and AI in sales Extracting info and getting client talking Asking questions to fight status quo EQ and authenticity Neuro-persuasion and Storytelling
Trust-building and listening Productivity and procrastination Agile teaming Sales hiring Design of Proof of Concepts Securing the next steps Closing deals and creating urgency Harvard negotiation Trust-building and listening Productivity and procrastination Agile teaming Sales hiring Design of Proof of Concepts Securing the next steps Closing deals and creating urgency Harvard negotiation

How are we different?

We are part of the network of consultants from WbD serving 1K+ firms.

We use research-backed sales playbooks from the top 0,01% of sellers globally.

We also focus on supporting sales leaders to coach change and help reps put new methods into practice.

Let 5K+ buyers coach your reps on winning deals.

V
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We have a unique analysis of 5K+ in-depth buyer interviews – about why B2B sellers won or lost deals. Nine dangerous reasons reps lose and 9 surprising reasons they win. The cost of the research was 10M+ USD. We share these.

Steal cheat-codes of 300+ elite sales leaders.

V
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We interviewed the top 0,01% of senior sales leaders, actually 500+ of them (the big names like Kevin Dorsey, etc.). We also got mentored by 320+ of them on sales and leadership. We pass it on to you.

Copy effective tactics from 2,5M+ call recordings.

V
W

Our training content is not only anchored in brain science but also in our partners’ analysis of successful sales call recordings. We’ll teach you what the highest performers in sales do differently today.

Meet our World-Class Go-to-Market Coaches

The Go-To Business Architect Behind $80M+ in Revenue Growth for B2B Firms

Petr’s journey led from breakdancing, failed startups and burnout to financial retirement at 34. Mentored by 320+ global business leaders since age 22, Petr scaled a startup with 110% annual growth (3 years in a row) and launch 4 commercially successful products across the EU and USA.

Petr coached 450+ business teams in 16 countries, from high-growth startups to giants like T-Mobile, AXA, Merck, ABB, Uber and IKEA. As a Google Launchpad speaker and TechStars Mentor, he’s guided founders in sales, GTM and leadership, driving $80M+ in client growth.

His ability to connect GTM, org psychology, B2B sales, and leadership is why PwC accepted him to become a partner (JBR). A certified Revenue Architect at Winning By Design and a negotiation graduate from Harvard, Petr integrates tactical B2B sales, neuroscience and GTM into practical systems.

Petr Zelenka

The Revenue Architect Behind Top Results of Global Innovators

Eva Krotilová is a successful entrepreneur who is now helping founders scale — through her deep expertise in growth strategy, revenue operations, AI automation and leadership. 

Eva has trained and coached 4,5K+ business leaders and founders on 4 continents through programs like Google Launchpad, etc. 

Her strategies have unlocked agility, improved operational efficiency, and driven +68 NPS. At HomeCredit and Philip Morris, she guided teams to tremendous results while changing ways of working for lasting cultural transformation. She increased sales conversions by 98% and market share by 6x. 

At Arthur D. Little (business & tech strategy), she crafted and delivered growth strategies for Europe’s leading scale-ups, transforming sales performance and customer experience

Eva also worked with global corporations like Google, Veritas, Cushman & Wakefield, Philips, ABB and Alliant USA.

Eva Krotilová

Get your Sales Audit and Personalized Plan – 100% free, no commitment.

In a 60-minute 1:1 session, we’ll identify your most expensive problem and design a plan to eliminate it. We’ll review your CRM, sales process, and lead generation, and benchmark your KPIs against market averages. 

I’ll ask about the symptoms you’re experiencing and analyze your scripts, emails, or strategy. You’ll leave with a practical action plan to improve sales plus tailored tips for using AI.



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