About Us

Our mission is to reinvent education to build leaders that can build badass teams, organizations, and, eventually, our future. Help us inspire 10M leaders by 2033.

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An expensive problem we solve

Sales leaders (managers, directors, VPs) get less training than fast food managers.

There are 15+ million sales managers globally, figuring sales leadership on their own – at constant risk of missing targets.

But becoming a manager is a completely new tough skill set for sellers – from selfish to selfless.

Therefore, 60°% of first-time managers fail within 2 years.

No wonder all transformations end in middle management.

However, a B-player team becomes an A-player with a great manager.

You can either train all SDRs/AEs or only a few managers to coach them.

Symptoms your managers need upskilling – yesterday

You might experience team attrition, variability in quota attainment across sellers (and you don’t know why) or managers can’t defend their forecast (unpredictable revenue).

Managers sell for reps in meetings (“just do it like me”), only interrogate them to update reports in reviews and solve problems for reps (leaving the manager accountable) – instead of coaching them on how to fish.

They often believe to “coach” but reps leave.

Meet Our Coaches

Ing. Bc. Petr Zelenka

FOUNDER & CEO

Petr grew a startup with over 100% annual growth (3 years in a row), as a Chief Revenue Officer.

Obsessed by building great teams, he’s run business transformations for Philip Morris International or HomeCredit and worked for some big brands across 12 countries: Merck, IKEA, Philips, Lime, IBM, T-Mobile, AXA, etc.

Petr has become a Partner of Hackerly at PwC (Big4 joint business relationship) consulting around organizational growth, culture, and new ways of leading.

As a Google Mentor, he advised high-growth startups and acted as an inspirational speaker at Grow With Google while co-founding the largest P2P coaching program for women in CEE.

Having coached and trained over 5 000 leaders himself, Petr developed a globally unique sales coaching method that enables employees to coach each other and build strong connections.

His mission today is “to make top sales leadership development accessible to everyone”.

Ing. at Ing. Eva Krotilová

CO-FOUNDER & COO

At Arthur D. Little (business consulting and tech strategy), Eva was delivering growth strategies for major European companies in order to improve sales & customer experience.

Having worked for frontier firms like T-Mobile, ING, Cushman&Wakefield, KPMG, Philips, IBM, etc., Eva’s increased business agility at HomeCredit International or Philip Morris where she helped teams achieve tremendous business results and spread new mindsets across the company.

Moreover, she advises mentors and leads workshops globally including her mentorship at Google with a focus on growth, leadership as well as culture.